Will Ford F-150 lose the title of topselling truck?
By Jenny LescohierAugust 30, 2021
Ford has temporarily cut production of its popular F-150 pickup truck due to the global shortage of semiconductor chips.
The production disruption is expected to be brief. According to CNBC.com, the automaker confirmed its Kansas City Assembly Plant in Missouri will be down the week of Aug. 30, while two of three shifts will be cut at its Dearborn Truck Plant in Michigan.
The automaker’s F-Series has been the best-selling truck in the U.S. for the past 44 years. GM actually leads when it combines sales of the Chevrolet Silverado and the GMC Sierra - and the Ram 1500 is another close contender - but the F-150 currently holds the title of top-seller in the full-size pickup market.
That is, unless the current shutdown changes things. Reports said General Motors is keeping its truck and full-size SUV plants running while cutting production elsewhere to mitigate the shortage which began to affect the industry late last year. This could help GM gain a truck sales lead, if perhaps only in the short term.
The 2021 Ford F-150 is the 14th-generation and an electric version - known as ‘Lightning’ - will go into production in the spring of 2022.
The wafer and chip supply shortage stems from Covid-related manufacturing delays. This caused rolling shutdowns of automotive assembly plants globally throughout this year. Ford has been hit particularly hard by the lack of chips, losing about 50% of its planned production in the second quarter.
The problem is expected to cost the global automotive industry $110 billion in revenue in 2021, according to consulting firm AlixPartners.