Case and Brunt Workwear partner up to create ‘The Ultimate Operator Boot’
By Jenny LescohierMarch 01, 2023
Case Construction Equipment and Brunt Workwear report they are joining forces in a partnership aimed at bettering the lives of the hard-working operators of America. The first order of business: Build a better boot.
The partnership will kick off within the Case booth at CONEXPO/CON-AGG, March 14-18 in Las Vegas, where several days of customer research with construction tradesmen and women is hoped to lead to a better understanding of their everyday needs. This real-world input from those on job sites will be used to build a new, first-of-its-kind ultimate construction equipment-operator boot from the ground up.
“Operators are the bedrock of our industry. At Case we build machines that keep operators comfortable, productive and working hard,” says Rebecca Bortner, director of marketing, Case Construction Equipment, North America. “That’s why we’re partnering with Brunt. We loved the idea of collaborating to create boots built specifically with the operator in mind. Like Case, Brunt is obsessed with listening first, then innovating, and we’re excited to embark on this project together.”
This summer, Brunt will take their prototype boots – based on the operator feedback from CONEXPO-CON/AGG – to the Case Tomahawk Customer Center. Exclusive to Case customers, dealers and the media – the 500-acre training-and-customer-experience facility, tucked in the scenic north woods of Wisconsin, is part summer camp (for adults), part nature preserve and part horsepower-enhanced power-tool playground for operators.
The retail launch of the co-branded Case and Brunt ultimate operator boot is slated for March 2024.
“Partnering with Case is an incredible honor for the Brunt team. I have spent the past five years on job sites learning about the tools our customer wears and the equipment they need to get their job done. I see lots of Case equipment while in the field, and I’m always impressed with the work their machines are capable of,” says Eric Girouard, CEO, Brunt Workwear.
“This collaboration is going to provide the opportunity for heavy equipment operators to tell us what they need in a work boot, and we’re going to bring those ideas to life in partnership with Case. We could not have asked for a better partner than Case to learn and grow with.”
Case and Brunt also teamed up to design limited-edition Case-branded boots, currently available here, starting at $135. When individuals go to purchase their boots, they will also have the option to donate to Team Rubicon, a veteran-led humanitarian organization that serves global communities before, during and after disasters and crises.
Founded following the Haiti earthquake in 2010, Team Rubicon has grown to more than 150,000 volunteers across the United States and has launched over 1,100 operations domestically and internationally.