Custom Equipment president departs

By Euan YoudaleJanuary 04, 2021

Terry Dolan Custom Equipment Terry Dolan moves to Custom Equipment board of directors role

Terry Dolan, the current president of Custom Equipment, maker of Hy-Brid lifts, will leave his role on Jan. 22 but will remain on the company’s board of directors. 

Dolan joined Custom Equipment just under two years ago as a board member and was quickly named chairman followed by president.

Dolan has accepted a role with CASE Construction Equipment as its vice president of sales and marketing for North America. There is no immediate plan to replace Dolan, however, Marshall Shaver has been named Custom Equipment’s new vice president of sales and marketing. Shaver previously spent eight years at Wacker Neuson, most recently serving as director of key accounts and target Industry - North America.

“Terry was brought on to Custom Equipment to help better define the brand and forge into new markets and products,” said Steve Ellis, chairman of the Custom Equipment board. “We are extremely pleased with how the company and the brand have evolved under his leadership, and we look forward to his continued insight and expertise as a member of the board.”

Dolan was hired as president and CEO in December of 2018 to leverage his nearly 30 years of experience in the rental, construction and equipment industries. His responsibilities included growing Custom Equipment’s brand presence, helping tap into new markets and expanding and developing the product line.

Under his leadership, the company launched two new series of Hy-Brid Lifts, the Pro Series and the Zero-Turn Series, and drove the company’s entry into the 19-foot scissor market. In addition to revamping the product line, Dolan worked with each department to completely restructure the management team, from engineering and operations to sales and marketing.

“I’m proud of what we accomplished during my time at Custom Equipment,” Dolan said. “In addition to the new product development we achieved, the last two years have seen growth in the understanding of the brand’s unique offering and entry into new markets. We’ve also transformed our sales team and worked to get a lot closer to the customers we serve. I’m excited about how far we’ve come and even more excited to watch the continued growth in years to come. I’m grateful to be able to continue to lend my voice.”

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