Dolan named Case CE’s new head of NA Sales and Marketing

By Mike BrezonickJanuary 04, 2021

Terry Dolan is the new head of Sales and Marketing for Case Construction Equipment in North America.

Case Construction Equipment has appointed Terry Dolan its new head of sales and marketing for North America. Dolan is a long-time construction industry executive who previously worked in the Case organization in various strategic, sales, marketing and training roles.

Dolan has spent the last 20 years leading major global brands in sales and marketing positions – he most recently was president and chairman at Custom Equipment, manufacturer of Hy-Brid Lifts - and will now lead Case’s commercial operations in North America.

“We are fortunate to have someone of Terry’s caliber and experience lead our North American sales and marketing team,” said Leandro Lecheta, head of construction — North America, CNH Industrial. “His customer-focused leadership and deep knowledge of the industry will build on the growth initiated by our most recent innovations in product and support.”

Dolan lives in Wisconsin and will be based out of the brand’s headquarters in Racine. He takes over for George Preocanin, who is retiring after more than 36 years in the CNH Industrial and Case organizations.

“I’m looking forward to rejoining the Case organization as I’ve always had a great passion for the construction industry — my home office is still filled with Case memorabilia and I look forward to leading this iconic American brand into its next generation,” said Dolan. “The Case team’s focus on practical innovation and intuitive solutions, its gains in sustainability and alternative fuels, and the brand purpose of building communities all establish the foundation that will drive our accelerated growth.”

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