Q&A: Deep dive into what Caterpillar has planned for CONEXPO-CON/AGG
By Jenny LescohierFebruary 13, 2023
If you’re attending CONEXPO-CON/AGG in Las Vegas next month, chances are, your plans include a visit to Caterpillar’s exhibit. Traditionally an anchor exhibit, this time will be no different.
Caterpillar recently reported plans to feature its largest exhibit to date at CONEXPO-CON/AGG 2023, March 14-18, where the company will showcase its latest products, services and technologies while paying tribute to those who build the world’s infrastructure.
The company’s 70,000-square-foot outdoor demonstration arena will anchor the massive Operator Stadium located at F9127 in the expo’s Festival Lot.
To dig more into what attendees can expect from the world’s largest construction equipment manufacturer at the show, we talked with Andrea Clayton, marketing manager with Caterpillar. Following is what she had to say:
CONEXPO-CON/AGG 365: Caterpillar is such a dominant presence at CONEXPO-CON/AGG. What is the company’s message for this show?
Clayton: Cat Operator Stadium is home to more than 30 machines – including model unveilings and battery-electric model prototypes complete with charging solutions on display.
We’ve also focused on three main messages that we know are critical to our customers - servicing and supporting their equipment, innovations with technology in the industry (both on the machine and to support efficiency and productivity on the job site) and sustainability - with a heavy focus on solutions we have in place today to support fuel and job site efficiency and extend the life of equipment.
Our priority is to provide choices for all customers – no matter what size – to do the work they need to get done.
CONEXPO-CON/AGG 365: Will there be new features and/or events in the exhibit? What can attendees expect to see?
Clayton: In addition to an expanded Technology Hub that will give attendees the opportunity for hands-on experience with the latest machine and job site technology, as well as our Services Hub which features Caterpillar parts, services, and solutions, we’ve added a third dedicated experience related to sustainability.
The Sustainability Hub features the right size machines for the job and focuses on fuel efficiency, alternative power sources, and technologies to fit every operation and budget. Here you will learn about sustainability solutions that you can choose today and plan for tomorrow.
We’ll also be showcasing three live demonstrations Wednesday through Friday, March 15-17. Visitors will see two main equipment demonstrations each day; one focused on the latest Cat Technology, and one that will spotlight the company’s full equipment line up.
Additionally, Caterpillar will be providing unique daily spotlight demonstrations that will take a deep dive into key industry topics including improving fuel efficiency and job site efficiency, the evolution of technology, and convenient, scalable solutions for all customers.
CONEXPO-CON/AGG 365: Is there a line of equipment, a service or a type of technology that will be especially emphasized? If so, why?
Clayton: At CONEXPO-CON/AGG 2023 we’ll be launching our new VisionLink platform, a one-stop equipment management solution that features full fleet capabilities, asset monitoring and management, high frequency data reporting and the ability to estimate CO2 emissions.
The new Cat Central app is the latest tool for convenient access to genuine Cat parts and support. This on-the-go experience makes it easy for customers to find and order Cat parts, scan and shop a specific asset instantly and find answers to maintenance and support questions.
Another new service-related solution is the new Cat SIS2GO app which takes the guesswork out of maintaining, troubleshooting and repairing Cat equipment. Both apps are available on Windows, iOS and Android platforms.
CONEXPO-CON/AGG 365: What are some general tech trends attendees can expect to learn about through a visit to Caterpillar at the show?
Clayton: An experience you won’t forget is waiting for you with a chance to operate machines across the globe in one of our Command stations. Our demonstrator instructors are ready to guide you in operating equipment in Tinaja, AZ and Clayton, NC from right in our exhibit in Vegas.
Whether you are an experienced operator or someone who’s always wanted to try their hand, we’d love to have you experience the comfort and safety of our Command stations. Plus, don’t miss your chance to score some extra special giveaways by participating in our PayDirt Challenge.
Our hub wouldn’t be complete without a look at some of the technologies that are available from the factory on our machines. Grade, payload and compact options help maximize your productivity and in turn, increase efficiency and your bottom line.
CONEXPO-CON/AGG 365: How have things changed for Cat and its customers since the last CONEXPO-CON/AGG in 2020, and how might that be reflected in your tradeshow presence this time?
Clayton: In 2020 we made the strategic shift to move a large portion of the Caterpillar exhibit outside to Festival Grounds. We’re excited to host you this year as we’ve gone all in on the Operator Stadium experience, with an opportunity to showcase a range of products, services and technologies in action to support your success.
We’re back in the dirt again with more space to run demos each day and more space for you to sit down and watch those machines in action, spend time with Cat Experts, and engage with technologies and services to keep your equipment running. You’ll have an opportunity to see something a little bit different each day throughout the week. At 70,000 square feet of space, this is one of the largest exhibits you can see as part of your CONEXPO-CON/AGG experience, and we’re happy to have you be a part of it.
CONEXPO-CON/AGG 365: What might we expect to see from Caterpillar in the future?
Clayton: Outside the Sustainability Hub, exhibit attendees can view components of Caterpillar’s total site solution for the energy transition, including four battery-electric machine prototypes – the Cat 301.9 mini excavator, 320 medium excavator, 950 GC medium wheel loader and 906 compact wheel loader – in addition to AC and DC charging solutions.
The Caterpillar-designed batteries powering these battery-electric machines are built on lithium-ion Cat technology with a modular design that offers flexible configurations across multiple applications.